Via Gizmodo
Fancy Features Don't Sell Cell Phones
Maybe because I'm paying more attention to this issue, but here's another one. PCWorld is reporting on a JDPower survey that tends to agree with most of what I've been writing about cell phones. The article goes into details of what respondents said motivated them to choose the phone that they bought. The top 2 are style and price, not any particular feature.
Read it all..it's not too long, I promise. :)
The money quote for me is:
"Ease of use was a frequently cited factor in choice of phones, Parsons said. The ideal is to be able to start up a special service in just one or two keystrokes, he said.
"As they layer these new services on the phone, it's going to be more difficult to get to that nirvana," Parsons said.""
Well put. Are you listening, TMobile (or Cinglar, Verizon, etc)? Just give me what I want and you'll have my business. Maybe next time I won't buy a used phone on EBay and grow a little loyalty while I'm at it.
Technorati Tags: Cellular, Gadgets, Marketing, Technology
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