“Looking for a new car? Planning a family vacation? Interested in new cooking techniques? Product Watch can help. Just choose a category that interests you and the amazing TiVo® service will automatically find and deliver relevant video clips straight to your Now Playing List. Find Product Watch under ”Music, Photos, Products, & More.“
I have Seth Godin's blog in my RSS aggregator since I saw the video of him giving a speech at Google. One of the things he seems to say over and over again that marketing and products need to solve a problem or answer a question (at least that's what I got from the talk).
What problem does TiVo Product Showcase solve for Tivo's customers? I know what it solves for Tivo...”How do we make more money with advertising on TiVo DVR's?“ Is there any Tivo user out there that is asking themselves ”I wish my Tivo showed me more advertising“?
I don't know about anyone else out there but I got my Tivo to a) watch the shows I want when I want and b) to be able to skip the commercials in shows that I'm watching. Tivo Product showcase doesn't solve any problems for me. What it does do is make me wonder if it's going to start recording stuff even if I don't put anything in its watchlist. It also makes me wonder what I'm going to replace my Tivo with if they finally go over the line and start forcing me to watch Tivo's commercials instead of allowing me to watch what I want.
If I'm looking for information about cars or electronics or vacations, I would think that the best place to start looking is in the search engine of your choice...not waiting for your Tivo to cough up a paid commercial.
Is anyone out there actually going to use Tivo Product Watch?? I'd like to hear an honest ”I'd really use this because...“ response from someone. I don't see any user-oriented reasons for this ”feature“.
Technorati Tags: Marketing, ProductWatch, Technology, Tivo
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