Starbucks launches Hear Music record label | Seattle Times Newspaper

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Business & Technology | Starbucks launches Hear Music record label:
via Slashfood

So is this part of Starbucks' new strategy to re-find its soul?

Things like starting a label and signing Sir Paul take time so it's my guess that this is another way Starbucks us losing it instead. It kinda makes sense given that part of the "Starbucks Experience" is the music played in their shops. The Hear station has been on XM for a while...I even had it in my presets before I dropped my subscription.

I'm still waiting for a coffee-related change that shows they're serious about getting that lost soul back though,

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